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Lenticular Image Viewing Orientation
APAP’s innovative
manufacturing options include the ability to print animated, three-dimensional
or various combinations (see above) of visual effects to the lens in
either a horizontal or vertical configuration.
For maximizing dimensional and animation effects, consider the following
options:
Top to Bottom
Viewing: (Recommended)
In this format,
the lenticles run horizontally (left to right) on the lenticular label,
paper carrier or packaged product. The consumer views the printed image
with the animated effects moving in a top to bottom direction. The consumer
will see the effects as he/she walks towards the package on a store
shelf, etc, or by holding the package and then slightly tilting it back
and forth in their hand.
This top to bottom
viewing works exceptionally well for 2-3 phase flip actions and morph/zoom
movements. Three-dimensional (3D) effects cannot be utilized with this
print to lens orientation
In most instances,
manufacturing costs to produce lenticular products using this configuration
are the most cost-effective to produce.
Stationary Or
Side-to-Side Viewing:
In this format,
the lenticles run vertically (up and down). The consumer then views
the printed images with these available options):
1) Stationary Viewing:
(3D)Three-dimensional Imaging: Three-dimensional effects are viewed
without the requirement of any product movement. For proper three-dimensional
effect, the consumer will need to view the printed image straight ahead,
and not at varied angles.
2) Side-to-Side
Viewing: the consumer views the flipping, or motion style image movements
by walking past the lenticular sales unit on the store shelves, or by
holding the sales unit in their hands - then slightly rotate the sales
unit in a left to right wrist movement direction.
3) Combination of
both Flips/Motion and 3D: Using this side-to-side option, the consumer
will view a combination of limited animation flips/motion including
3D visual effects. As described above in # 1 and 2, this option will
function in the same manner.
Art Design Considerations
For Thin-Gauge Materials:
Lenticular print
enhancements function better when the printed effects are designed for
a top to bottom viewing configuration. APAP recommends this lenticle
configuration for most package designs.
Side to side lenticular
printed designs can appear to have less resolution, and more visual
“ghosting” of the flipping images is more likely to occur.
Note: “Ghosting”
(or “cross-talk) is when two or more flipping images appear to
"bleed and blend" into the next image. This creates an confusing,
often blurred looking image. Usually, stationary 3D imaged objects do
not have any ghosting problem issues.
"Ghosting"
can occur in any lenticular printed product due to variations in the
machine printing process (i.e. slight print to lenticle mis-registration),
or when a lower quality lenticular material is used. This applies to
both sheet fed and APAP's patented web fed print processes. Customers
should ask any potential lenticular print supplier to describe and illustrate
this inherent fact, and ask what control systems they employ to help
prevent and minimize this fact of lenticular print production.
The APAP new, next-generation
optically correct and stable "LentiClear Lens 2004" was designed,
in part, to help prevent the "ghosting" issues discussed above.
Please read the "Improvements and Benefits" section on the
New Thin Lens Technology page to learn more about this advanced lenticular
lens material.
Special Image
& Print Structure Enhancements:
Other special options
can be added and included to lenticular products, such as: pressure
sensitive multi-ply labels, contour die-cuts, ink jet imaging variable
personalized data for games & contests and then optionally covering
it with latex scratch-offs; adding special papers, plastics and printable
coatings, utilizing glow-in-the-dark and thermochromatic (heat-sensitive
changing) and many more specialty inks; releasable print unit pull tabs,
zip-strips, rising paper pop-up sections, and much more.
(U.S. Patents:
#5,181,745, #5,560,799, and #5,753,344, including new non-provisional
U.S. and foreign pending patents are fully insured with patent infringement
abatement and intellectual property insurance policies. "Lamigram" is
a registered trademark. "Animated Printing and Packaging" and "LentiClear"
are pending trademark applications.)
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